Web design in this day and age is one of the most important factors in promoting a business or marketing a product. It must carry a positive and consistent image of your entire business and brand, first impressions count so it’s important to get it right.

Does compelling, credible website design really matter? Despite what you may think, plenty of studies have shown that web design is connected with the success of the business. Going along with the trends in technology a lot of things have and are always changing. Maybe your company was one of the first to have a web presence in the early days of doing business online, but nowadays just having a static website doesn’t cut it.

We are bombarded everyday with advertising as we go about our daily lives but to be honest with oneself, a lot of people would rather sit at home, search and compare different products and services on offer that are online. So if you feel after this article, like your business’s website is a bit outdated, you should consider a website facelift. There are a number of reasons for this, and the most prominent are:

Content

The most crucial aspect of a website is the content. Having a text heavy website without breaks could easily make the website unappealing. People are accustomed to the traditional way of doing business, which is face-to-face. They need information about your business to decide whether or not on becoming a customer. If the information is hard to find or awkwardly laid out, people will pass over your website for another which has a clearer and more appealing content.

Always keep in mind the space you have on a particular page, and make use of it, but it’s important not to fail to communicate the purpose of the particular webpage. Failing to keep this in mind will inevitably result in the loss of potential customers and in turn potential income.

When reading books people go from top to bottom and left to right. It follows, that the natural way to have a website is to have it in book reading format. When adding content to your website, it is important to ensure that it adds value to the website and is not repetitive. This point leads us onto navigation, one of the key elements to great web design.

Navigation

The best content in the entire World Wide Web will mean nothing without a good navigational system to display it. Navigation will make or break a website, especially the ones with multiple pages. Sheng and Sirjana Dahal, researchers at Missouri S&T, used an infrared camera and eye-tracking software to monitor the eye movements of student participants. Not surprising,the main navigation menu of the website drew participant’s attention for 6.44 seconds.

As users take only 4 to 6 seconds to decide whether they are going to continue browsing or not, this seems like a critical window of opportunity for your business. Knowing this, good navigational layout will make it easy for visitors to find and comprehend the information on the website. A simplified and easy to use layout will appeal to a wider range of website visitors. At the end of the day, your Grandma should be able to cycle through and understand the website.

Well laid out and simple websites will always appeal more to potential visitors, if in doubt remember this rule: “Keep it simple”

Brand

Your website is not your brand, but it is an important aspect of the complete brand identity of your business. This helps with building trust with your audience. Be sure to incorporate your company logo on both the website and all printed material, such as business cards, letterheads, etc.

It is really important for a customer to be able to recognise your brand in every form of communication, be it online or offline. Be aware of visual changes, it can cause side effects that can result in customers feeling lost and this can create negative association with your company image.

Conclusion

As was mentioned in the beginning, it is crucial to have a good website in order to promote your brand image. Good websites bring more traffic, which can result in a positive outcome for your business. Keep in mind when making a website; try to go with the latest trends of web design and keep it as simple as possible.

This post addresses, the three important factors to consider for web design but again this only touches the surface. There are many rules, written and unwritten in terms of website design, and at the end of the day be sure to make it such that it keeps the visitor experience as positive as possible, and not just for search engines.